SA dealers have always answered every call — until the day they couldn't.
In the European market, the global diago team had spent 3 years answering 250,000+ inbound calls a month across more than 60 automotive groups. Service desks that used to drop one-in-three calls were now answering every single one — at 2am, on Sundays, during European bank holidays. The mathematics held everywhere they shipped.
The mathematics also held when one of our South African founders watched their local dealership take six rings to pick up a Saturday-morning service booking. "We're booked. Can you call back Monday?" The Monday call never came. A R12,000 booking walked over to a competitor.
That same week we started spinning up diago Africa — the South African arm of diago, with local founders, a local board, local engineering. POPIA-compliant from day one. Bilingual from day one. Built for South Africa, from day one.
We launched publicly in May 2026, with three early-adopter dealer groups in Gauteng and the Western Cape. Within weeks, the missed-call list was gone at all of them.
