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One agent. Five jobs.
The whole front desk.

diago is one voice agent that does the job of a receptionist, a service advisor, a BDR, a dispatcher and a scribe. Voice and text, connected to your DMS & CRM where supported. 24/7. In SA English + Afrikaans.

The product suite

One conversational suite.
Every channel.

A complete inbound and outbound conversational AI for dealerships — voice, chat, SMS and online booking, all synced with your DMS where supported.

Inbound · PhoneAI Voice Agent
Inbound · WebsiteIntelligent Chatbot
Outbound · Form callbackOutbound Voice Agent
Outbound · SMSConversational SMS
Self-serveOnline Appointment Booking
Outbound · Form callback

Calls every web lead back in under 10 seconds.

  • Triggers automatically when a customer submits a form on your website.
  • Deep qualification: identity, vehicle model and price, financing, trade-in, location, and ability to visit the dealership.
  • Transfers the qualified lead to an available salesperson — or books a preferred callback slot if no one is free.
  • If the customer doesn't answer, it switches automatically to conversational SMS with the same qualification scenario.
Real client results · <10s callback · 60% of leads reached · 50% qualified & transmitted
Outbound voice agent process — from form submission to qualified sales transfer
Inbound · Website

A 24/7 sales assistant on your website.

  • Available around the clock, engaging every visitor proactively.
  • Qualifies the visitor's need: vehicle type, budget, usage and location.
  • Recommends matching vehicles from in-stock inventory — you choose which stock to prioritise.
  • Captures lead identity and transmits it to the sales team in real time.
diago intelligent chatbot conversation on mobile, recommending used vehicles
Self-serve

Online appointment booking in under two minutes.

  • An embedded booking module on your dealership website.
  • Customers book a workshop appointment — oil change, scheduled maintenance and more — in under two minutes.
  • Works as a standalone product, or as a fallback when the voice agent doesn't conclude the call.
  • Appointments can also be proposed directly by SMS.
Online appointment booking flow — selecting a date and time slot
Back office & dashboard

Full visibility across every channel.

  • Detailed dashboards: calls handled, appointments booked, daily call volume and breakdown by call type.
  • Full conversation history across voice, chat and SMS.
  • Written transcripts and audio recordings for every interaction.
  • Multi-site view for dealer groups.
diago operations dashboard — handled calls, appointments booked and call distribution
01 · Call reception 02 · Workshop scheduling 03 · Status look-ups 04 · Lead qualification 05 · Outbound follow-up + Integrations Deployment
Solution 01 · Always-on reception

Never miss another inbound call.

diago picks up every inbound call within two rings. Qualifies the request. Resolves what it can, hands off what it can't. After 30 days, the missed-call list is empty.

  • Pick-up in 1.2 seconds — every call answered before the second ring tone finishes.
  • SA English + Afrikaans — detected on the first syllable. No menus, no "press 1 for…".
  • Warm hand-off when needed — routed to the right human with a one-line context summary in their ear.
  • Load-shedding proof — hosted off-site on redundant cloud. Your phones go dark, diago doesn't.
Book a demo ▶ Hear a sample call
Live calls · Joburg Auto · last 5 min
D
+27 82 451 0093
Service booking · 1 Series
SA English
00:42
Live
D
+27 83 991 2208
Parts query · brake pads
English
01:14
Resolved
D
+27 76 224 8810
Sales · Hilux
English
02:08
Hot lead
D
+27 84 660 1147
Status: where's my car?
English
00:38
Resolved
D
+27 71 802 4519
Service booking · Polo
Afrikaans
01:31
Booked
5 calls handled · 0 missed ● avg. handle 1:24
Hear it for yourself

A real diago call in action.

Listen to diago handling a live inbound workshop booking — fluent SA English, natural conversation, booked in under 90 seconds.

🎙️
LIVE DEMO · EN_ZA
Workshop booking · 1 min 24 sec · 0 missed steps
Solution 02 · Workshop scheduling

Books directly into your DMS.

diago reads live technician availability, knows which bay handles a major service vs. a tyre change, and books the right slot. SMS confirmation, calendar invite, day-before reminder.

  • Real-time DMS visibility. No double-bookings, no overbookings, no "let me call you back".
  • Right service category, automatically. diago hears "my Hilux is making a grinding sound" and books a 90-min diag — not a 30-min service.
  • SMS + WhatsApp confirmations. Customer's phone buzzes inside 10 seconds of hanging up.
  • Reminder + reschedule loop. Day-before SMS; if the customer needs to move, diago rebooks without involving your team.
Book a demo
Workshop · Tuesday 14 May
08:00
09:30
11:00
13:00
14:30
Sipho M.
BMW 320d
VW Golf 7
Free
Audi A3
Free
Jaco V.
Hilux 2.8
Polo · diago
Ranger 3.2
Fortuner
Free
Nomsa K.
Mini Cooper
i30
A180
Free
C200
Reuben D.
EQS Diag
EQS Diag
EQS Diag
Free
Free
82% utilisation · 3 slots open this afternoon ● diago is booking now
Solution 03 · Status look-ups

"Where's my car?" — answered.

The single most-asked question in any service department. diago reads your live service record, translates technician jargon into plain language, and gives the customer a real answer.

  • Live service record lookup. Pulls from your DMS in under 400ms.
  • Plain-language translation. "Awaiting parts ETA" becomes "Your part should arrive tomorrow morning."
  • ETA confidence indicator. diago only commits to an estimate it can back up.
  • Opt-in status SMS. Customers can choose a daily progress text — no extra call needed.
Service order · BMW 320d · LDX 442 GP
Mon 09:14
Vehicle received at reception — Sipho M.
Done
Mon 10:02
Major service started — bay 3
Done
Mon 11:38
Brake pads identified — replacement recommended
Done
Mon 13:24
Awaiting customer approval — quote sent via SMS
Now
Tue ~10:00
Estimated ready for collection
Pending
diago heard "where's my car?" 3× today on this VIN ● customer notified ✓
Solution 04 · Lead qualification

Calls every web lead in 10 seconds.

When a lead lands in your inbox, diago is already dialling. Confirms intent, vehicle interest, trade-in, budget and timing — routes only the hottest leads to your sales floor, with full context attached.

  • 60-second outbound. Online lead to first call, under a minute.
  • Real qualification. Budget, timing, trade-in, finance preference — diago asks the questions your BDR doesn't have time to.
  • Warm transfers only. Sales consultants speak to leads that are buying, with a 30-second summary in their ear before the call connects.
  • Nurture for the rest. Cold leads stay in a re-engagement loop — diago calls them again in 4, 14 and 30 days.
Sales pipeline · today
New 4
M. Khumalo
Polo · 0:14 ago
L. Botha
Tiguan · 2:33 ago
+ 2 more
Calling 2
A. Pillay
Hilux · ringing
S. de Wet
Ranger · qualifying
Hot 3
P. Naidoo
Fortuner · R650k · cash
D. Esterhuizen
A4 · trade-in 2018 Golf
+ 1 more
Nurture 11
N. Mthethwa
re-call · 4d
+ 10 more
11 leads handled · 3 routed to sales · 8 in nurture ● avg. response 0:54
Solution 05 · Outbound aftersales

Service reminders, trade-in nudges, NPS calls.

A second revenue stream with zero acquisition cost. diago makes outbound calls to your existing customer base — service reminders, recall notices, trade-in conversations, satisfaction follow-ups.

  • Service reminders. Customer overdue for a service? diago calls, books the slot, sends the SMS confirmation.
  • RDV confirmations. Day-before calls to confirm tomorrow's bookings. Drops no-shows by ~40%.
  • Trade-in conversations. Owners coming up on year 3 of a finance plan get a diago call about upgrade options.
  • NPS & CSat follow-up. Post-service satisfaction calls. Results surfaced on the dashboard, by month and by advisor.
Outbound queue · today
G
Service reminder · 47 customers
Service overdue · 30+ days
Auto
queued
Running
G
RDV confirm · 18 calls
Tomorrow's bookings
EN · +AF
16:00
Scheduled
G
Trade-in · 12 customers
Year-3 finance customers
EN
tomorrow
Queued
D
NPS follow-up · 24 customers
Yesterday's service collections
EN · +AF
18:00
Scheduled
101 outbound calls scheduled this week ● campaign live
Integrations

Speaks fluently to the SA DMS & CRM stack.

DMS linking is system-dependent — subject to your DMS and its compatibility. Custom integrations are scoped and quoted separately. Calls become transcripts. Transcripts become structured fields. Structured fields become next-best-actions on advisor screens.

DMS · SA Native
Kerridge SA
Subject to compatibility
DMS · SA Native
Lightstone
Subject to compatibility
DMS · SA Native
Automate
Subject to compatibility
DMS · Global
CDK Drive
Subject to compatibility
DMS · Global
Pinnacle
Subject to compatibility
CRM · Native
Salesforce
Subject to compatibility
CRM · Native
HubSpot
Subject to compatibility
CRM · Native
Zoho
Subject to compatibility
Telephony · SA
Euphoria Telecom
Subject to compatibility
Telephony
3CX
Subject to compatibility
Telephony
Twilio
Subject to compatibility
Custom build
Your DMS
Scoped & quoted
Deployment

Live in 2–4 weeks.
Four steps.

A human team supports every deployment — diago doesn't sell a tool and walk away.

1

Information collection

Your dealership data is gathered through a structured “concession architecture” table.

2

AI agent scoping

We validate your customer journeys and define the conversation scenarios together.

3

Creation & customisation

The agent is configured and adapted to your tools, then put through an internal testing phase.

4

Validation & go-live

Final validation, then rollout on your live lines.

Hands-on Every rollout is run with a dedicated diago team — onboarding, training and ongoing optimisation.
Side by side

diago vs. the way it works today.

Compared to a typical SA service-desk setup — receptionist + manual CRM + voicemail — the maths is straightforward.

Capability
Receptionist + CRM
diago
Picks up every call
Business hours only · ~65% answer rate at peak
✓ 100% · 24/7 · within 2 rings
SA English + Afrikaans
Depends on who's on shift
✓ Both, mid-call switching
Books into DMS
Manual data entry · 30–90 min lag
✓ Where your DMS supports it
Calls every web lead
Within hours, if at all
✓ Under 10 seconds, every time
Updates CRM
Free-text notes · partial
✓ Structured fields · transcript · audit
See it live

Ready to see diago
on your service line?

Book a demo and we'll run diago live on a real call from your service desk — you'll hear exactly how it answers, books and qualifies before you decide anything.

Book a demo Options